Here’s how you can on an affordable budget promote your business.
Most of successful professionals have a marketing strategy that uses a series of information based tactics, ads and promotions which build emotion and a call to action. These are much more effective than a standard company branding advertisement. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs and budget with similar results.
Here are some ways to put together and execute a professional, effective campaign:
- Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should include a short description of your business and what you specialize in. Don’t forget to include case studies, samples or other proof of your success.
- Consider mailing, emailing, posting to LinkedIn and Facebook as well as your website newsletters as a way of educating and informing customers about your industry and services offered.
- Offer a free seminar, webinar or other lecture to build awareness of your business, but make sure you make the information pertinent to your target market and find speakers who are respected and known in the industry.
- Always test different versions of your ads on LinkedIn and Facebook to find the most effective ones.
- Use direct mail marketing to grow your business (letters, postcards, etc…).
- Put together a database of previous customers and send them new information.
- Offer incentives such as frequent purchasing benefits, loyalty programs, referral programs or others.
- Approach large firms who may need your services and negotiate a deal to be their exclusive expert in your field.
- Offer a 24-hour information line with a regularly updated recorded message. Make this available to all past and future customers/clients.
- Add a video to your landing page and website offer.
- Donate time or materials to local charities to show support in your area.
- Offer public clinics for the general public to come along and discuss what they need that’s free and approachable.
- Organize seminars your customers/clients can pay to attend by putting together a high-perception value package.
- Approach local newspaper by offering to write a weekly column about your area of expertise. Don’t ask for money, just a byline and bio.
- Submit to newspapers events you are having. Example: Boston Globe Business Agenda is online and printed daily.
- Develop a weekend or other destination seminar for customers/clients, not only does this give you an action-packed weekend with the most important people, it gives them a tax-deductible business adventure.
- Take a good seminar and turn it into written form as a home study, member site program, audio or video program.
- Approach large companies and offer to give seminars to their employees, investors or management.
- Be proactive with your marketing plan.
- Barter for your marketing. Offer products or services in lieu of payment.
- Be willing to bring in new clients, even if at an initial loss because it will likely pay off later.
- Regulate your marketing budget to maximize the potential income from them to hit the next year and try to push back advertising costs for the next year to offset your expenses.
- Make offers to target markets or target market businesses to pay them for referrals or shared databases.
- Include a Blog on your website and promote it.
- Give away something free to everyone who brings in a print version of your advertisement. This is a great way to see which ads are giving you the most bang for your buck.
- Continually consider what new products/services you can offer to current customers/clients.
- Send out Public Relation (PR) announcements to newspapers, magazines and online sites related to your business.
- Offer a proposition joint venture with your competitors to trade customers/clients you were both unsuccessful in selling to.
- Use different marketing tactics as an excuse to attract new customers/clients with new offers and goodies.
- Offer a “you-choose-the-price” program. This is especially good for product you just can’t seem to sell.
So, there are 30 great ways to market to other professional and businesses. Some other great ways to get your name out there for little or no cost are:
– Get involved you in your community-volunteer, donate to local events, etc.
– Join your local Chamber of Commerce and attend the networking and other activities throughout the year.
– Join a local, state or regional professional associates for further networking opportunities.
– Become a board member of a local organization.
Advertising and promotion should never be your only method of marketing, there are a myriad of ways to get your name out there in a way that feels personal to potential customers/clients.
“Effective advertising…must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.” Jay Abraham
If you’re not sure where you start with your marketing plan or how to reach out to your local community, competitors, customers/clients and others who could influence your business in a highly positive way, ask us to review your marketing and sales processes. We have many proven tools and resources to boost your business to the next level and beyond.
Ask us about our Marketing Discovery Session. Call us today at 508-226-4565.
