The three most important start-up marketing tools you need to get and keep new customers.
It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Offer optional dates and times to meet to make it convenient for them to see you.
Follow up letter:
Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with. Sending letters is still an effective marketing tool.
Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully. Even offer access to your calendar online for the customer to schedule a time.
None of these will work if you don’t have a quality product/service to back you up!
Here are the key steps for putting together your start-up marketing tools:
1. Research potential customers, buyers, competitors and their preferred methods of distribution.
2. Talk to potential customers.
3. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
Follow up with your 3-step process from above.
Develop systems for contact follow through, quality control standards and customer service.
Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.
One of my favorite quotes:
“Marketing and innovation produce results; all the rest are costs”, Peter Drucker, management consultant